Rabobank Report: Wine Producers Look To Smaller Markets For Growth
Rabobank Report: Wine Producers Look To Smaller Markets For Growth
Apr 26, 2012 6
/PRNewswire/ - A new report from Rabobank's global Food & Agribusiness Research and Advisory department examines the global wine industry, assessing that traditionally attractive export markets are currently in scare supply, but that the Canadian market is increasingly interesting.
Rabobank's global wine research team acknowledges that Canada is not the first country that comes to mind when one thinks of global wine markets. Currently, however, many of the global wine trade's traditional core markets are seeing falling volumes and lower profits in the face of economic headwinds. Canada, however, is an example of the smaller markets which the wine-exporting countries are taking a harder look at because they offer stronger growth potential and better pricing.
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