Wine industry eyes India’s growing market
Wine industry eyes India’s growing market
Apr 25, 2012 6
(WesternFarmPress) - Wine consumption in India is expected to grow year on year and could reach 2.4 million nine-liter cases by 2020, according to the IWSR India Wine Market Report.The wine market in India is currently small and consumption per capita is low compared to that of beer and spirits, but interest is growing. Wine is mainly enjoyed by the small population of travelled Indian businessmen, their foreign guests, tourists, and sometimes up-market women and cosmopolitan affluent youths. Despite the difficulties of matching wine with Indian food, a cult enthusiasm is developing for wine consumption and it has become a more regular offering at launch parties, business receptions and sometimes weddings.
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