China looks to sweet red and white wine
China looks to sweet red and white wine
Apr 17, 2012 6
(DrinksInt) - The Chinese wine market of the future will feature more white and sweet red wines, according to a report by Wine Intelligence.
Emerging Opportunities in the Chinese Wine Market, which was published yesterday, was researched between November 2011 and February 2012 and saw 21 interviews conducted with leading Chinese wine trade professionals.
Wine Intelligence's China-based team found a growing trend in the diversification of consumer tastes, which will mean Bordeaux wines will no longer be the sole interest of consumers.
Chinese wine trade professionals have also indicated that volume growth will come from the so-called Tier Two cities (outside of Beijing, Shanghai and Guangzhou) in the next few years.
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