Riunite Cultivates Wine Fans At NASCAR
Riunite Cultivates Wine Fans At NASCAR
Apr 17, 2012 6
(MediaPost) - While NASCAR fans are a hugely fertile and loyal marketing target for innumerable products, including beer, one wouldn’t necessarily associate them with being big wine lovers.
But for Banfi’s Riunite, that spelled an opportunity.
In 2009, the wine brand began sponsorships with NASCAR tracks around the country (it’s not an official NASCAR sponsor) centered on offering sampling events, and it’s been expanding the initiative each year.
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