UK: Multibuy ban has worse long-term impact on wine
UK: Multibuy ban has worse long-term impact on wine
Apr 11, 2012 6
(Harpers) - Results from Scotland suggest the government's proposed ban on multibuy drinks promotions could have a worse long-term impact on wine sales than in beers and spirits.
Exclusive figures, released to Harpers by Nielsen, reveal there was a five percentage point swing in light wine since Scotland outlawed multibuy offers in October, with beer now recovering to pre-ban sales levels.
The figures are potentially worrying to the UK wine trade, in light of the government's announcement last week that it will consult on introducing a multibuy ban south of the border as part of its Alcohol Strategy.
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