France: Bordeaux looks to China amid slump
France: Bordeaux looks to China amid slump
Apr 10, 2012 6
(ChinaDaily) - French winemakers in Bordeaux, the world's top wine-producing region, are vying for more Chinese investors, said a senior official with the region's chamber of commerce.
"Their investment will create a win-win situation since many chateaus are currently experiencing sluggish business and an ever-shrinking market," said Pierre Goguet, president of the Chamber of Commerce and Industry of Bordeaux, during a promotional event for the China Dalian International Wine & Dine Festival, which is set to open on July 12.
A total of 10,000 chateaus have been built in the region, but even those that have been around for more than a century have been hit by market doldrums. But Goguet said he is optimistic about the investment outlook and noted the next decade will be "a decade for Bordeaux in the world's wine industry."
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