US: High-End Wines Had Great First Quarter
US: High-End Wines Had Great First Quarter
Apr 5, 2012 6
(Wines&Vines) - Sales of domestic table wines at premium price segments grew quickly in the first quarter of 2012 at major food and drug stores. Wines at $20-plus were the hottest, growing 24% in dollars over the same period in 2011, according to Symphony IRI. Domestic wines priced $15-$19.99 jumped 16%, and those at $11-$14.99 rose 9%. Imports own a much smaller share of the off-premise market than domestic wines—21% vs. 79%—but in the high-priced segments, imports grew at comparable rates during the first quarter. SIRI, a Chicago-based market-research firm, reported that through March 18 the $15-$19.99 price point was the fastest growing for imports, at 22%.
Comments