Constellation Brands Courts Millennials With Newest Wines
Constellation Brands Courts Millennials With Newest Wines
Apr 4, 2012 6
(Dow Jones)--An evolving palate and high interest in wines among the Millennial generation are two potential tailwinds that can aid Constellation Brands Inc. (STZ) as it launches a more plentiful slate of new wines this year.
The maker of Robert Mondavi and Ravenswood wines intends to launch more than 50 new wine brands and line extensions this year, a figure far greater than the 25 new products it launched last year. The alcoholic-beverage firm is hopeful it can win over customers, particularly those between 21 and 34 years old, as it focuses on the explosive demand for red blends, Moscato and unoaked, or stainless-steel fermented, wines.
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