China: We Love NY Wine
China: We Love NY Wine
Apr 3, 2012 6
(13WHAM) - China is a notoriously difficult market to crack into. Yet representatives from Shanghai are in the Finger Lakes Region with an offer- if we build it will you come?
“This is a very good opportunity, a first-time ever opportunity,” says Jinshui Zhang of NYS Small Business Development Center, who helped negotiate the deal.
US wine exports add up to a $1.4 billion a year business. Nine out of 10 bottles exported come from California. But the Chinese want their wine from the other coast.
“Everything manufactured in New York, we love that,” Zhang says of his native country.
On the one hand, the Chinese people want to buy from us. Yet navigating regulations and paying tariffs make doing business in that county difficult and expensive for U.S. companies.
“It is a huge market with a lot of potential but also a lot of pitfalls,” says Jim Trezise, president of New York Wine & Grape Foundation.
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