Americans Love French Wine
Americans Love French Wine
Apr 2, 2012 6
(WineSpectator) - France's wine industry is enjoying record sales, and while Chinese consumers are buying Bordeaux, U.S. consumers are buying everything. The French are trying to conquer America, and that doesn't mean they want to buy Louisiana back. Americans are purchasing French wine in record amounts, helping propel the Gallic wine industry to new highs. French wine and spirits exports hit $13 billion in 2011, and America was the dominant trading partner, providing 18 percent of that figure. Despite the intense focus on China in recent years, the United States is importing more French wines from almost every region. That's spurring the French to invest more marketing and sales efforts in America.
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