Wine: Third Party Providers are Here…To Stay
Wine: Third Party Providers are Here…To Stay
Apr 2, 2012 6
(ShipCompliant) - Last month I had the privilege of addressing a group of control state regulators, industry attorneys and key industry executives that gathered just outside Washington, DC for the National Alcohol Beverage Control Association’s (NABCA) Annual Legal Symposium. The topic of my panel was one that we have put significant focus on here at ShipCompliant and one that the wine industry has been struggling with for the past few years: Non-traditional wine businesses, otherwise known as Third Party Providers (TTPs).
For most small and medium sized wineries, the path to increased sales, increased margins and brand growth is direct-to-consumer sales.
Comments