How the EU Plans to Solve the UK’s Alcohol Crisis
How the EU Plans to Solve the UK’s Alcohol Crisis
Mar 31, 2012 6
(Iaindale) - The UK wine industry has been struggling for decades to find a way to communicate its products to consumers. 70% of wine is sold in supermarkets and the good shoppers of Tesco, Sainsbury, Asda and Morrison’s can’t tell one Aussie Chardonnay from another, have no idea if Falanghina is a sexually transmitted disease or a kind of Italian biscuit (it’s actually a grape) and think Pouilly Fuisse and Pouilly Fume are characters in a French version of Happy Families – the Pouilly’s (pronounced Poo-ee) being 5th generation Gallic toilet cleaners.
Help may finally be at hand. At a meeting of the Wine and Spirit Trade Association in London last week Chairman Ivor Bottle announced that the EU was in the final stages of approving a new regulation that would make it compulsory for all wines sold within its borders to be packaged with a new and uniform label format
Comments