UK: Minimum pricing will affect just 5% of wine
UK: Minimum pricing will affect just 5% of wine
Mar 30, 2012 6
(TheDrinksBusiness) - Just 5% of wines in the UK supermarket sector are selling below 40 pence per unit, according to the Wilson Drinks Report.The drinks industry analyst considered the impact of minimum pricing on a basket of 191 wines and sparkling wines in the six major multiple grocers and found only nine SKUs were selling at less than 40p per unit, or approximately 5%.
Looking at the prices of these products in the same week the government announced its plan to impose a minimum unit price for alcohol in the UK, it appears the suggested 40p per unit would have little impact in the wine and sparkling wine category.
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