US: Cupcake Repeats as No. 1 Momentum Wine
US: Cupcake Repeats as No. 1 Momentum Wine
Mar 28, 2012 6
(Wines&Vines) - Cupcake Vineyards again ranked No. 1 in Symphony IRI’s annual Top 30 Momentum Wine Brands. The California-based brand of table wines owned by The Wine Group earned the top spot based on 10 measures of sales performance. Cupcake contended against all other brands that sold at least 100,000 cases in 2011 in U.S. food and drug stores whose sales are tallied by SIRI, a Chicago-based market research firm. This year’s No. 2 brand, Barefoot from E. & J. Gallo, moved up from the No. 3 position in 2011. In third and fourth place were awarded to two more Gallo brands, Apothic and Liberty Creek. Washington state brand Apothic from Ste. Michelle Wine Estates placed fifth.
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