DEFINING SUSTAINABLE IN THE WINE INDUSTRY
DEFINING SUSTAINABLE IN THE WINE INDUSTRY
Mar 27, 2012 6
(NewWorldWinemaker) - The word ‘sustainable’ was adopted by the wine industry several years ago, and it has since become common vernacular. Never fully defined at the outset, it meant different things to different people, which was likely part of its appeal. It added a virtuous ‘green’ dimension to winemaking, which often represented some nebulous combination of ecology and the environment. For some, it was a new way of packaging an old idea – corporate social responsibility.
For those in the wine industry today, ‘sustainable’ usually means some professed environmental emphasis on energy, water, chemical, and/or packaging management.
According to architect Jo Chauncey, who gave a presentation on the subject, a sustainable winery could be one with the following features:
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