Alcohol Marketers are Turning to Social Media
Alcohol Marketers are Turning to Social Media
Mar 24, 2012 6
(Thenextweb) - Under the watch of the Federal Trade Commission, alcohol advertising has become a legal minefield. Backed by statistical analysis correlating the influence of different mediums on different age groups, television spots and print advertisements are subject to a breadth of restrictions such as publishing in media where less than 70% of the audience is younger than 21-years-old, promoting alcohol content percentage or its effects, and using animation that may appeal to children.
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