What’s in a wine label? Notes of bureaucracy
What’s in a wine label? Notes of bureaucracy
Mar 23, 2012 6
(MiamiHerald) - What winemakers can and cannot say on their bottles can be a matter of government intervention. Pimpnho raspberry wine is not, perhaps, everyone’s picture of good taste.
Still, regulators gave the sassy beverage label out of Lodi, Calif., a go-ahead several years ago. Much tamer names, too, win approval, such as the green light that Wavelength got in January.
But when the same Paso Robles, Calif., winery that succeeded with Wavelength sought approval for “Antidote,” the federal label bosses said no.
“That was knocked back, as curative claims can’t be made,” Deodoro Cellars owner Robert Fuller said.
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