UK: Alcoholic content of beer, wine and cider to be reduced
UK: Alcoholic content of beer, wine and cider to be reduced
Mar 23, 2012 6
(Telegraph) - The alcoholic strength of beer, wine and cider is to be watered down under a Government initiative to encourage consumers drink more responsibly.A billion units of alcohol are to be shed from a range of popular brands following agreement from the drinks industry to commit to lower strength products.
The programme is being spearheaded by 34 leading companies behind well-known wines such as Echo Falls and First Cape. Dutch brewers Heineken will also reduce the alcoholic content of their beers.
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