EU SCUPPERS ANGLO-ARGENTINE COLLABORATION
EU SCUPPERS ANGLO-ARGENTINE COLLABORATION
Mar 23, 2012 6
(Thedrinksbusiness) - A joint winemaking project for Malbec World Day between Wines of Argentina and English producer Chapel Down has run foul of EU law.The offending fermented grape beverage was vinified in Kent using fresh Malbec grapes from the Gaucho Restaurant Group’s Mendoza vineyards, having been air-freighted from Argentina immediately after picking during the 2011 harvest.
The resulting wine was to be released as an entertaining and hopefully palate-catching marketing exercise in the UK on Malbec World Day on 17 April.
However, as Chapel Down Group CEO Frazer Thompson explained, the project has run into a slight snag and the planned promotions in both on- and off-trade, aimed at spreading the varietal word, may now be unable to go ahead.
Comments