Impact’s “Hot Brands” List Salutes 79 Standouts From The Wine, Spirits and Beer Business
Impact’s “Hot Brands” List Salutes 79 Standouts From The Wine, Spirits and Beer Business
Mar 22, 2012 6
(ShankenNewsDaily) - Shanken’s Impact Newsletter has revealed its annual list of “Hot Brands,” recognizing the U.S. drinks market’s fastest-growing brands. A total of 79 honorees from across the beverage alcohol sector met the criteria this year, including 22 from the spirits category, 21 and 12 from the domestic and imported wine segments respectively, and 24 from beer, RTDs and cider.
To make the grade, brands must achieve double-digit percentage growth in each of the past three years; be an established brand with at least 15% growth in 2011; be a top-10 brand with at least 5% growth in 2011 and at least 15% growth since 2008; or be a significant new product. For spirits, the minimum volume requirement is 200,000 cases; for wine it’s 250,000 cases; for beer it’s 3 million cases for major brewers and 1 million cases for other brewers; for RTDs the threshold is 300,000 cases, while cider’s minimum is 200,000 cases.
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