Yellow + Blue = Wine a New Way
Yellow + Blue = Wine a New Way
Mar 18, 2012 6
Cary, NC- The market for green products, those that waste less and leave a small carbon footprint, is one of the fastest growing market segments. Sip…A Wine Store sells organic and sustainably produced wines and recently had Y + B Wines in for a tasting. Y+B’s sustainability pitch? No bottle.
No Bottle
Owner Matthew Cain started his brand of certified organic and sustainable wines in 2007 with their first Malbec. The line has grown to 5 varieties.
The first thing that stands out about the Y + B wines is the packaging. The bottles are boxes with a pour spout. These brightly packaged 1 liter boxes stand tall and pourable like a bottle and are one of the reasons the company remains carbon neutral.
Technically, the container is called a TetraPak and is made primarily from paper. TetraPaks are super-popular in Europe, Canada and South America. We know them in America from juice boxes, organic milk and things like cooking broth.
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