China warms up to Greek wines
China warms up to Greek wines
Mar 12, 2012 6
(SETimes) - The VAENI-Naoussa winemaking co-operative, consisting of 220 local winegrowers, has signed the biggest-ever wine export deal with a leading company in China.
VAENI is now reaping the benefits of concerted efforts after winning over the Chinese market thanks to its dynamic promotional initiative last year, which included sending over a "test" batch of 250,000 bottles.
"What's important is to locate the source and arouse the interest. Now it's all about seeing things through the right way," VAENI President George Fountoulis told SETimes.
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