Georgian wine is in need of advertising
Georgian wine is in need of advertising
Feb 27, 2012 6
(Vestnikkavkaza) - Representatives of the Georgian wine companies are complaining about the low popularity of Georgian wines at international markets, Business Georgia reports.
The representative of the "Georgian wine" Association, George Abkhazava, that the law popularity of Georgian wine at international markets is primarily due to the lack of proper promotion of the product.
George Abkhazava added that the main problem in this sector is the lack of financial resources that affect the quality of advertising.
Wine industry specialists agree that the Georgian wine has chances of entering the international markets, but it would require an effective promotion of this little-known product.
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