US: With a Tweet, Cash Mobs Rescue Local Businesses
US: With a Tweet, Cash Mobs Rescue Local Businesses
Feb 24, 2012
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(CNBC) - What started in Buffalo as a way to help a local wine retailer has turned into a national phenomenon. Cash mobs have become a national movement to support local businesses.
What's a cash mob? Think flash mob, only doing something more useful with one's time.
The idea is simple: Organizers tweet to their followers to show up on a certain day at a meeting place, with cash in their pockets. Once there, cash mobbers learn what store they will be patronizing. And then, they go shopping, with the promise to spend at least $20. Store owners are warned ahead of time, so they are not overwhelmed with shoppers.
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