Consumers pay more for tongue-twisting wines
Consumers pay more for tongue-twisting wines
Feb 22, 2012
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(Decanter) - Wine tastes better if a winery is difficult to pronounce, according to new research. n a study by Brock University professor, Dr Antonia Mantonakis, it found English-speaking wine consumers were more likely to buy wine from a winery with a difficult-to-pronounce name.
Participants also rated wine more highly in a blind tasting, and were prepared to pay more money for the same wine, if it had a name that was difficult to say in English.
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