In vino veritas: NZ wine proclaims its carbon toll
In vino veritas: NZ wine proclaims its carbon toll
Feb 21, 2012 6
(Theneweconomy) - For environmentally conscious wine drinkers, help is at hand, as a winery now declares the carbon footprint
The New Zealand Wine Company recently started sales of its Mobius Marlborough Sauvignon Blanc, which it says is the first wine in the world to let consumers know the amount of carbon emissions for every glass.
“There was consumer and customer demand, especially in the UK. Consumers are wanting more information so they can make a better choice,” said Helen Wilkes, the firm’s marketing manager.
“We believe that it’s our duty as responsible manufacturers to provide that information.”
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