US: Beam's Skinnygirl Brand Enters Wine Market
US: Beam's Skinnygirl Brand Enters Wine Market
Feb 17, 2012 6
(WineSpectator) - The popular ready-to-drink low-calorie cocktail brand from Bethenny Frankel is poised to make a splash in the wine market. One of the biggest drinks industry success stories in 2011 expands to wine next month. Skinnygirl will introduce three low-calorie California wines priced at $15 each: a red blend made primarily with Syrah, a white blend made primarily from Chardonnay and Pinot Grigio, and a rosé blend featuring Grenache and Syrah. Each of the 2011 vintage wines will check in at 12 percent alcohol and 100 calories per 5-ounce serving.
The Skinnygirl brand is the brainchild of entrepreneur Bethenny Frankel, who parlayed her fame as one of the original Real Housewives of New York into multiple reality spin-off series on Bravo, three books and a career focused on healthy living. Skinnygirl became one of the fastest-growing brands in the spirits industry on the strength of its flagship low-calorie ready-to-drink margarita, introduced in 2009.
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