Consumers across three continents prefer lower alcohol wines: Prowein
Consumers across three continents prefer lower alcohol wines: Prowein
Feb 16, 2012 6
(Decanter) - The alcohol content of wine is the major priority of wine drinkers across three continents, new research shows.In research commissioned by German wine trade fair Prowein, analysts Wine Intelligence canvassed 1000 regular wine drinkers in the US, China, Germany and the UK.
Significant minorities in each country said their ideal wine would have less than 12% alcohol.
In China this was most noticeable, with 91% of drinkers saying their desired level would be 8.5-10.5% by volume.
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