Moët-Hennessy to produce red wine in China
Moët-Hennessy to produce red wine in China
Feb 16, 2012
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(AFP) - Champagne maker Moët-Hennessy has invested in a vineyard in the mountains of China that will produce red wine for the domestic Chinese market.
According to a report published February 14 in French business magazine Challenges.fr, luxury brand LVMH has signed an agreement with a major alcohol, wine and spirits distributor in China, VATS, to develop 30 hectares of vineyards at an altitude of 2,400 m in the mountains of Yunnan, in southwestern China.
The luxury Champagne brand has been going aggressively after the Chinese market in recent years, having acquired a Chinese spirits brand from the Sichuan area of China five years ago.
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