US: Can 'Two-buck Chuck' reform wine snobs?
US: Can 'Two-buck Chuck' reform wine snobs?
Feb 15, 2012 6
(Pressdemocrat) - This year marks the 10th anniversary of Charles Shaw, better known as Two-buck Chuck, which made its debut in a Trader Joe’s store 2002.
What impact has this $2 bottling had on our wine-drinking culture over the past decade? According to Franzia, the vintner behind the brand, it has made the wine snob think twice.
“We have won the battle with snobs and other elites who didn’t believe we could provide excellent wines at an inexpensive price. This changed the wine culture in the U.S. … we are also on the radar in many wine-drinking cultures and we get calls from all over the world asking if we can provide Charles Shaw-quality wines.”
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