US: Muscat Wines Steal Sauvignon Blanc's Market
US: Muscat Wines Steal Sauvignon Blanc's Market
Feb 14, 2012 6
(Wines&Vines) - It wasn’t that long ago that Pinot Grigio (Pinot Gris) displaced Sauvignon Blanc as the second most popular white wine variety in the United States. Now Sauvignon Blanc has ceded its third place status to fast-growing Muscat wines. Chardonnay remains by far the best-selling wine, red or white. Symphony IRI reports that volume sales of Muscats, generally labeled Moscato, racked up 2.8 million 9-liter case equivalents in the 52 weeks ending Jan 22. For that period, Sauvignon Blanc sales were 2.77 million cases. Muscat sales grew at 70%, while Sauvignon Blanc grew at only 7%; total table wine volume was about 84 million cases, and total table wine sales were $6 billion during the period, according to Symphony IRI.
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