US: Lodi Winegrowers Go for Zinfandel
US: Lodi Winegrowers Go for Zinfandel
Feb 13, 2012 6
(Wines&Vines) - Zinfandel took center stage at the 60th annual Lodi Grape Day on Feb. 7. Lodi grapegrowers were encouraged by news of plans to increase production of E. & J. Gallo’s Barefoot Lodi-appellation Zinfandel, and they learned about a new heritage Zinfandel clonal trial planned in the Lodi American Viticultural Area (AVA). Barefoot runs with Lodi As the luncheon keynote speaker, Barefoot Wine & Bubbly winemaker Jennifer Wall gave an overview of the history of Barefoot wine, which has become one of the top-selling, most award-winning brands in the United States. Barefoot was listed as the No.1 wine brand in retail sales in November 2011, based on Symphony IRI data for off-premise sales at major food and drug stores. Barefoot is the most-awarded wine brand in U.S. competitions for wines priced under $15.
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