No Motörhead wine for Icelanders, branding too negative
No Motörhead wine for Icelanders, branding too negative
Feb 12, 2012 6
(Icenews) - ÁTVR, Iceland’s public sector alcohol retail monopoly, has refused to sell a red wine marketed under the branding of British rock band Motörhead. The decision was taken because the name is apparently a nod to amphetamine abuse and because the band sings about war, unsafe sex and drugs.
The wine marketed under the Motörhead name and logo will therefore not be for sale in ÁTVR’s Vínbúðin stores across Iceland. In defence of the move the company cited the fact that the branding is not relevant because the band does not make the wine itself; but that the branding does inevitably promote an unhealthy lifestyle.
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