US: Grow Your Brand in a Growing Wine Industry
US: Grow Your Brand in a Growing Wine Industry
Feb 3, 2012 6
(Wines&Vines) - More people are drinking wine, more retailers are selling wine, and it seems the wine world is beginning to shrug off the wet blanket of recession that began in 2008. According to Nielsen Co., which tracks retail growth in 120 categories, wine is one of only four categories currently registering sales growth. Yet while the wine business looks rosy, consumers on the whole still are unsure about the economy’s direction, and most wine is still selling at a discount. The Wine Market Council presented its analysis of U.S. Wine Consumer Trends today to a crowd of about 150 people at Santa Rosa’s Vintners Inn. Friday’s presentation came a few days after a similar one in New York on Jan. 31
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