US: Attack of the Winemaking Reality TV Stars
US: Attack of the Winemaking Reality TV Stars
Feb 2, 2012 6
(WineSpectator) - Kendall-Jackson president Rick Tigner was the subject of CBS’s Undercover Boss this past Sunday, and the wine world has been giving his emotional performance rave reviews. Tigner put on a disguise (braces and some questionable facial hair) and pretended to be a potential employee at Kendall-Jackson, trying his hand at vineyard work, deliveries, working the bottling line and as a tasting room employee. Predictably, most of his experiences didn’t go so well (thankfully, Tigner already has a job). We were impressed by the honest (albeit limited) depiction of some of the less-glamorous aspects of the wine industry, including a startling look at how vineyard crews and their managers don't always speak the same language—literally.
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