Pernod Ricard and Southern strike Washington deal
Pernod Ricard and Southern strike Washington deal
Jan 30, 2012 6
(Drinksint) - Pernod Ricard USA has announced the appointment of Southern Wine & Spirits of America as its spirits and wine distributor in the state of Washington.
Martin Crane, senior vice president of sales at Pernod Ricard USA, said the move - which is effective March 1 - coincides with the “privatisation of Washington’s market”.
He said: “This appointment further enhances our powerful route to market, which now includes relationships with Southern Wine and Spirits in 28 markets across the U.S.
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