Australian wine: self-inflicted wounds?
Australian wine: self-inflicted wounds?
Jan 29, 2012 6
(Wine) - Few wine drinkers in Europe have been unaware of the recent 'backlash' against Australian wines. Wine sites and magazines have been warning readers almost weekly; 'It was bound to happen', 'the Australians had it coming', you could hear them say. Then the recession hit, and their demise was palpable.
Australian wines went from being pioneers of cheap but of high quality with sales beyond belief, to the villains of the wine world. The cause, it seems, being just too fruity, too alcoholic and too cheap. Apparently, we don’t want that. So what happened?
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