Winery Tasting Room Woes
Winery Tasting Room Woes
Jan 27, 2012 6
(Wines&Vines) - Demand from wineries has inspired 3-year-old WISE Academy to offer a new service—mystery shopping. The educational group (the acronym stands for Wine Industry Sales Education) decided to offer the service as an outgrowth of one of its most popular programs, a course for potential or current tasting room personnel. WISE co-founder and chair Lesley Berglund said that the academy has educated almost 1,000 students in its 15 courses, from tasting room staff to general management. The most popular class is for tasting room staff: Part of their three-day curriculum, after initial classes, is conducting “mystery shopping” visits to three random tasting rooms.
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