High wine prices key to New Zealand’s strategy
High wine prices key to New Zealand’s strategy
Jan 25, 2012 6
(Thedrinksbusiness) - The high price of New Zealand wines is key to developing consumer confidence in the consistent quality of the country’s exports, according to JF Hillebrand’s New Zealand branch manager Olivier Daull.The average price of a bottle of wine from New Zealand in the UK comfortably outstrips any other country, but Daull said this is all part of the country’s strategy.
Speaking at the New Zealand Winegrowers trade tasting at Lord’s cricket ground in London yesterday, Daull told the drinks business: “New Zealand cannot compete with the likes of Australia and France in terms of volume. The strategy is not to be everything to everyone, it’s about being a niche player with a high price point and consistent quality.
“This is absolute
Comments