SA wine consumers on the rise
SA wine consumers on the rise
Jan 18, 2012 6
(MediaClubSouthAfrica) - Traditional stereotypes about wine in South Africa are fading as a new generation of black wine connoisseurs and producers enter the wine scene.
South Africa's wine industry is viewed as one of the most progressive and successful of many wine-producing countries. The industry's transformation efforts have been successful and new wine consumption trends point to a new group of emerging wine consumers.
This is good news for the industry as it shows the image of wine in South Africa is changing.
Matome Mbatha, Wines of South Africa (Wosa) market manager for Africa and the Americas, says that the industry has noticed a shift in the profile of local wine consumers.
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