Wine: ‘A favourite Chinese tipple is whisky with cold, sweet green tea on the rocks’
Wine: ‘A favourite Chinese tipple is whisky with cold, sweet green tea on the rocks’
Jan 17, 2012 6
(Scotsman) - UK economic recovery is believed to depend on our success in increasing sales around the world, so Scotch whisky – with exports topping £3 billion and rising – could prove a useful case study.
The oldest family-owned distiller, William Grant & Sons, certainly think so. It commissioned the Insight Connection to create a World Whisky Map, providing a detailed global picture of the industry. Findings showed a good deal of whisky’s popularity, especially in emerging economies, has social origins.
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