NZ: Low-alcohol wine making strong gains
NZ: Low-alcohol wine making strong gains
Jan 15, 2012 6
(NZHerald) - A local wine label is gaining strong sales growth from its low-alcohol sauvignon blanc, with output expected to hit the 60,000 bottle mark this year.
Auckland-based Invivo Wines launched Bella by Invivo in 2010, and the first vintage - made up of 6000 bottles - quickly sold out, says co-founder Tim Lightbourne.
He said the second, 24,000-bottle vintage of the low-alcohol sauvignon, released late last year, was snapped up by retailers in New Zealand and around the world.
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