US: California to smash records as sales surge
US: California to smash records as sales surge
Dec 21, 2011 6
(Decanter) - According to the Wine Institute of California, by the end of October US wine exports – 90%-plus of them from California – had already matched the record total of US$1.14bn for the whole of last year, boosted by a weak dollar and soaring sales in China.
That represents a 23% increase on the figures for January to October 2010, on top of a 25.6% rise in export revenues for the whole of 2010.
Last year was also only the second time that exports had broken through the $1bn barrier, encouraging California’s producers to believe that they can reach their long- term target of exporting $2bn-worth of wine by 2020.
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