China: Demand for Australian wine soars as nation's tastes change
China: Demand for Australian wine soars as nation's tastes change
Dec 11, 2011 6
(Chinadaily) - Turning 30 is cause for a big party, so when Chang Jie celebrated his 30th birthday at a karaoke bar in Beijing recently, cases of 2009 Chateau Lafite were in high demand.
"Bordeaux is best," he said without offering any justification. Then without any swirling, sniffing or sipping he sculled the glass of wine in his hand.
Many Chinese mainlanders consider Chateau Lafite to be the best French wine.
"It stands head and shoulders above anything else in terms of its brand recognition," said Campbell Thompson, an Australian and co-owner of the wine importing and distribution company The Wine Republic.
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