Case study: Developing Indians’ taste for wine
Case study: Developing Indians’ taste for wine
Dec 5, 2011 6
(FT) - The story. When Rajeev Samant left India to study and work in California, he also found himself learning about wine thanks to that state’s burgeoning industry. After returning to India in the late 1990s, he took over land owned by his father outside Nasik, near Mumbai, and tried growing crops such as mangoes, peanuts and roses. With Nasik being India’s biggest table grape region it prompted a question: could he grow wine grapes too and develop a winery that could match foreign wines for quality?
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