Constellation Brands Leads Industry Innovation with Location-Based Wine Recommendations on Mobile Devices
Constellation Brands Leads Industry Innovation with Location-Based Wine Recommendations on Mobile Devices
Dec 5, 2011 6
(Reuters) - Constellation Brands, Inc. (NYSE: STZ), the world's leading premium wine company, whose brands include Robert Mondavi Winery, Kim Crawford, Clos du Bois and Ravenswood, has launched the first-ever mobile marketing campaign to provide wine recommendations based on individual store inventory. Partnering with Hello Vino Inc. and utilizing the location-based services within their mobile apps, Constellation Brands will use the program to reach consumers at point-of-sale through their smartphones, particularly during peak times such as the upcoming holiday season.
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