NZ: Export Joint Venture Unlocks US Wine Market
NZ: Export Joint Venture Unlocks US Wine Market
Nov 30, 2011 6
(Scoop) - A joint venture of five New Zealand wineries has established its own US importing business and secured distribution into 14 states from New York to California in nine months. Its business model is unique in this country’s F&B exporting sector.
Pacific Prime Wines was formed by five successful family owned wineries, each representing a major wine region, in order to succeed in the rapidly growing, but highly challenging United States wine market. It has gone from a standing start since its inception in February of this year to distribution in fourteen states and exports of over half a million dollars. With the USA now the largest wine market in the world, the company’s growth prospects are outstanding.
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