US: Wine Tourism Brings People and Profit
US: Wine Tourism Brings People and Profit
Nov 22, 2011 6
(Wines&Vines) - North America’s first Wine Tourism Conference last week was snugly sandwiched between the first Napa Valley Film Festival and the first Flavor Napa Valley culinary festival, two prime examples of wine country touristic possibilities. The sold-out two-day conference attracted representatives from wineries across North America as well as tourism organizations, service providers and others interested in the topic. Details of California’s state tourism programs, which heavily promote its wine and food and tie them to the California lifestyle, launched the first day. Caroline Beteta, president of the California Travel and Tourism Commission, described the agency’s work, illustrated with examples of its ads. Thomas Klein, proprietor of Healdsburg’s Rodney Strong Wine Estates and a board member of both the Wine Institute and the California Travel and Tourism Commission, provided a link between both worlds.
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