Screwcap now 'the norm': new study
Screwcap now 'the norm': new study
Nov 14, 2011 6
(Decanter) - Acceptance of screwcaps on wine bottles has more than doubled among UK consumers over the past eight years, according to new research. The survey, conducted by research company Wine Intelligence for its 2011 Closures Report, suggests that 85% of the regular wine-drinking population now accepts screwcaps – compared to only 41% in 2003.
Cork remains the most liked closure, but affinity levels have fallen slightly over the past eight years.
While 51% of consumers say they actively like buying wines under cork, 42% like buying screwcapped wines – a figure that has increased sevenfold compared to eight years ago, when 6% of consumers said they actively liked screwcap.
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