SA: Black consumers' changing taste drives bottled wine market
SA: Black consumers' changing taste drives bottled wine market
Nov 14, 2011 6
(Bizcommunity) - The number of South Africa's bottled wine drinkers may eclipse that of brandy in the next three years, according to a recent report published by Analytix Business Intelligence. The report, entitled "South Africa Brand Report: Consumer Trends among Alcoholic Beverage Categories" highlights the rapidly increasing number of Black wine consumers between 2007 and 2011, and the concomitant decline in brandy consumption that this market segment has left in its wake.
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